NORTHENLIGHTS, an ode to Iceland

Violeta Dai

Creative Direction — Violeta Dai
Creative Direction Assistant — Milo Hammid
Model — Paula Sánchez
Photo & Lighting — Pablo Quetglas

NORTHENLIGHTS, Þetta Reddast 2021 is Violeta Dai's latest creation. It represents an ode to Iceland, its nature, purity and magic.

This project is part of CREATIONBYINTENTION, Violeta’s creative philosophy, which focuses on the intention from which any creation is born.

The Northern Lights comes to us as little fluffy bags or creatures, evoking this wonderful phenomenon of the Nordic sky and cold.

NORTHENLIGHTS, Þetta reddast 2021 as part of CREATIONBYINTENTION, is a collection of handmade pieces created as bags, accessories, energy containers born through a meditative process opening the heart chakra. They are made projecting intentionally and blessing the world, people who receive them and the creation itself.

A meticulous creation process that gives rise to unique pieces with their own essence and history. Made-to-order and handcrafted unique pieces especially created for you.

In this way, mass production is avoided, “slow fashion” is encouraged, and there is a move towards sustainability in the fashion industry.

Little creatures that help the world to be created from light intention.

Get yours in www.violetadai.com/northenlights